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Client:
Vertical Movement Wellness is a holistic wellness company offering individual physical therapy, nutrition coaching, and spiritual care. Goal: To present an easy, low-commitment option for women who were not sure about making a longer-term investment in the coaching program. To offer a quick win so that clients could feel encouraged with a taste of success and be motivated to purchase a longer program in the future. Process: I empathized with their situation and used motivating, encouraging language to show that this plan can make a difference even in a short amount of time. The tone is light and optimistic. The rest of the page, not shown here, is client testimonials and the button to purchase. Note: This is page 1 of 2 pages. |